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Interior of a Villa Afrique African-themed serviced apartment
Cambridge · Launching Summer 2027

Twelve countries.
One address.
One journey.

Villa Afrique is Cambridge's first immersive African-themed serviced apartments and art gallery. Every apartment is a different African country — its textiles, its art, its stories. Stay in all twelve and we send you to Africa.

★ Cambridge, England Pre-booking opens soon 12 country apartments
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African textiles, baskets and craft
Textiles · Craft · Story

Woven, dyed and carved by African hands.

The Concept

More than a bed.
A journey through Africa.

Every apartment is decorated in the textiles, colours and craft of one African country. The art on the walls tells that country's story — and you can take it home with you.

Stay a weekend, then come back for another country. Complete all twelve and we send you to Africa.

Themed apartments

Twelve self-contained apartments, one per country. Themes rotate.

Gallery & shop

Every piece on your wall can be yours — artists credited and paid fairly.

Scan & explore

QR codes open films about each artist, piece and country.

The Grand Journey

Stamp twelve countries. Win a trip to Africa.

Step inside

Twelve doors.
Twelve worlds.

Hand-picked art, rich textiles and stories you can scan, watch and explore.

A Villa Afrique apartment with African textiles and art
The Apartment

Every apartment is a country

Designed room by room, textile by textile.

African artwork with a QR code label
The Art

Scan to hear the story

Every piece carries the artist's voice.

Villa Afrique art gallery
The Gallery

Art to see & to own

Rotating exhibitions from across Africa.

The Grand Journey

Stay twelve nights.
Win a trip to Africa.

Every stay stamps your Villa Afrique Passport. Collect all twelve countries and we send you to the African country of your choice.

Villa Afrique Passport
EST. 2027
🇿🇲ZMB
🇰🇪KEN
🇪🇹ETH
🇸🇳SEN
🇲🇬MDG
🇿🇦ZAF
🇹🇿TZA
🇳🇬NGA
🇱🇸LSO
🇸🇩SDN
?—
?—
Progress
3 of 12 stamps
Reward
Trip to Africa
3

Welcome back

Discount or gallery voucher.

6

A free night

On us. Or an upgrade.

9

VIP gallery

Private openings & artist dinners.

12

The Grand Journey

A trip to Africa of your choice.

Reward details and full terms will be published before launch.

Perks

Cambridge and Africa.
With discounts, either way.

Cambridge punting on the River Cam

Cambridge Card

Guests get discounts at partner restaurants, punting companies, museums, theatres and attractions — your digital pass to the city.

A journey to Africa — safari and landscape

Travel offers

Exclusive discounts from African tourist boards and tour operators on trips to the countries you've stayed in.

African art for sale in the gallery

Art to take home

Love the piece on your wall? Scan it. Buy it. Keep the story. Every artist is credited and paid fairly.

Founding Guests

Join the waitlist.
Open the first door.

Waitlist members get founding guest rates, first choice of country, early access to the show apartment and invitations to our opening events.

  • Founding guest discount on pre-bookings
  • First choice of country apartment
  • Behind-the-scenes build updates
  • Vote on the final two countries

No spam. Occasional, beautiful emails only.

Ambassadors

Become a
Founding Ambassador.

We're inviting a small circle of travel, lifestyle, interiors, art, culture and family creators to our show apartment before the doors open to the public.

🏡 Complimentary stay

A night in our show apartment.

✨ Preview events

Private openings and dinners.

💸 Discount code

Plus commission on bookings.

📣 Features

On Villa Afrique's channels.

We ask for honest content and clear disclosure of gifted stays (e.g. #ad), in line with UK ASA/CMA rules.

Partners

Partner with Villa Afrique.

Three ways to work with us — all with the same aim: celebrating Africa, properly.

🌍

Tourist boards & operators

Reach UK travellers already exploring your country. Offer guest discounts, co-create content, and be featured in the apartment dedicated to your country.

🏛️

Cambridge businesses

Restaurants, punting, museums, theatres and shops: offer our guests a discount and be featured on our Cambridge Card and guest guide.

🎨

Artists & makers

Show and sell your work in our apartments and gallery, with proper credit, provenance and fair terms.

Questions

Good question.

When does Villa Afrique open?

We're targeting summer 2027. Join the waitlist and we'll email you the exact opening and pre-booking dates.

Where is it?

Cambridge, England. The full address will be announced before launch — waitlist members get it first.

Can I buy the art in my room?

Yes. Every piece has a QR code linking to its story, the artist and how to buy it. Artists are credited and paid fairly.

How does the Grand Journey reward work?

Stay in all twelve country apartments to win a trip to an African country of your choice. Full details and terms published before launch.

Do you offer longer stays?

Yes. The apartments are fully serviced — suited to weekends, holidays, longer stays for work or study, and families.

Is this a hotel or an apartment?

Twelve self-contained serviced apartments with kitchens, Wi-Fi, workspaces and self check-in — plus an on-site gallery, events and the Villa Afrique experience.

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